{"id":1026,"date":"2025-05-21T18:18:59","date_gmt":"2025-05-21T16:18:59","guid":{"rendered":"https:\/\/filir.hr\/?p=1026"},"modified":"2025-05-27T14:55:55","modified_gmt":"2025-05-27T12:55:55","slug":"bobi-redizajn-svibanj-2025","status":"publish","type":"post","link":"https:\/\/filir.hr\/en\/2025\/05\/21\/bobi-redizajn-svibanj-2025\/","title":{"rendered":"BOBI redesign \u2013 May 2025"},"content":{"rendered":"<p>BOBI now comes in fresh, modern packaging \u2013 with the same well-known quality and flavor generations have loved.<\/p>\n\n\n\n<p>With a refreshed visual identity, BOBI brings a touch of modernity while staying true to what makes it unique \u2013 authenticity, tradition, and recognizability.<\/p>\n\n\n\n<p>The redesigned logo, featuring softer lines and a more contemporary look, helps the brand connect with younger generations. At the same time, vibrant colors and appealing visuals make it easier to distinguish between different product lines and flavors.<\/p>\n\n\n\n<p>We remain loyal to our roots \u2013 keeping the iconic brand colors: red for extruded products and blue for our baked range \u2013 timeless symbols of our quality and the trust our consumers have placed in us for decades.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bobi.hr\">https:\/\/www.bobi.hr<\/a><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/key-visual-okomit-1-576x1024.jpg\" alt=\"\" class=\"wp-image-1032\" srcset=\"https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/key-visual-okomit-1-576x1024.jpg 576w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/key-visual-okomit-1-169x300.jpg 169w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/key-visual-okomit-1-768x1365.jpg 768w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/key-visual-okomit-1-7x12.jpg 7w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/key-visual-okomit-1.jpg 844w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:63%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/KV_vodoravno_01-1024x724.jpg\" alt=\"\" class=\"wp-image-1030\" srcset=\"https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/KV_vodoravno_01-1024x724.jpg 1024w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/KV_vodoravno_01-300x212.jpg 300w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/KV_vodoravno_01-768x543.jpg 768w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/KV_vodoravno_01-18x12.jpg 18w, https:\/\/filir.hr\/wp-content\/uploads\/2025\/05\/KV_vodoravno_01.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BOBI sada dolazi u svje\u017eem, modernom pakiranju \u2013 s istom, dobro poznatom kvalitetom i okusom koji generacije obo\u017eavaju. S novim vizualnim identitetom, BOBI unosi da\u0161ak suvremenosti, zadr\u017eavaju\u0107i pritom ono \u0161to ga \u010dini posebnim \u2013 autenti\u010dnost, tradiciju i prepoznatljivost. Redizajnirani logotip s mek\u0161im linijama i modernijim izgledom pribli\u017eava brend mla\u0111im generacijama, dok \u017eivopisne boje i atraktivne [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nekategorizirano","entry","has-media"],"_links":{"self":[{"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/posts\/1026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/comments?post=1026"}],"version-history":[{"count":17,"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/posts\/1026\/revisions"}],"predecessor-version":[{"id":1154,"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/posts\/1026\/revisions\/1154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/media\/1030"}],"wp:attachment":[{"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/media?parent=1026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/categories?post=1026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filir.hr\/en\/wp-json\/wp\/v2\/tags?post=1026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}